Digital Business Management and Emerging Technologies

 

General Information

 

•                      This is an individual assessment.

•                      Each student must only submit their work online using ONLY Weblearn Turnitin link. Please follow the instructions provided in Weblearn’s “Online Assessment” folder. Your work will NOT be assessed if you failed to submit online before 3pm on 25^th Jan 2021.

•                      Note: Your digital report submissions must contain the Harvard referencing.

•                      You will be marked as fail if you have missed the deadline for online submission.

•                      Your assignment will be scanned by a plagiarism detecting tool (turnitin). Your assignment must be a piece of personal and genuine work.

 

Specific Instructions

 

•                      You are expected to do much background reading from textbooks and other academic journal articles, news mediums as well as conduct adequately research evidence to support your review and discussion.

•                      Reference style must follow Harvard Reference Systems. The university library web site has “A guide to academic referencing” at https://student.londonmet.ac.uk/media/london- metropolitan-university/london-met-documents/professional-service-departments/library- services/referencing/HarvardReferencingGuideFull2016-05.pdf

 

 

 

Assessment Tasks

Firstly, you must research and select a company website which has not been selected by your peers.

•                      Note: Please do not start work on the company website until it has been approved by your seminar tutor. Please email your seminar tutor about your choice of company.

•                      The chosen company website will be allocated to students on a first come first serve basis.

This assignment requires each student choose a website of a company and research on their websites and online business strategies and,

 

1.                  Identify the E-business model that the website pursues (week 1 topic) Consider E-business concepts and approaches to comment on specific strengths and weaknesses of your chosen website..

2.                  Identify competitive strategy and digital business strategy the company has followed and provide recommendations/suggestions with clear justifications (week 2 topic).

3.              Identify their digital marketing strategies and options and provide recommendations/suggestions with clear justifications (week 4 topic).

4.              Using similar web market intelligence platform (similarweb.com) please discuss the customer traffic data and provide recommendations/suggestions for further improvement with clear justification (week 4 topic).

5.              Identify the company’s e-CRM and social network channels linked with the website and provide recommendations/suggestions for further improvement with clear justification (week 5 topic).

6.            Identify the cyber security measures the company website has in place discuss if the company website comply with e-business ethics and provide recommendations/suggestions with justification (week 9 and10 topic).

 

**** Please use theories or concepts from academic sources to support your discussion, recommendations, justifications and reference them using Harvard referencing style.