General Information
•
This is an individual assessment.
•
Each student must only submit
their work online using ONLY Weblearn Turnitin link. Please follow the
instructions provided in Weblearn’s “Online Assessment” folder. Your work will
NOT be assessed if you failed to submit online before 3pm on 25th
Jan 2021.
•
Note: Your digital report
submissions must contain the Harvard referencing.
•
You will be marked as fail if
you have missed the deadline for online submission.
•
Your assignment will be scanned
by a plagiarism detecting tool
(turnitin). Your assignment must be a piece of personal and genuine work.
Specific Instructions
•
You are expected to do much background reading from textbooks and
other academic journal articles, news mediums as well as conduct adequately
research evidence to support your review and
discussion.
•
Reference style must follow Harvard Reference Systems. The
university library web site has “A guide to academic referencing” at https://student.londonmet.ac.uk/media/london- metropolitan-university/london-met-documents/professional-service-departments/library- services/referencing/HarvardReferencingGuideFull2016-05.pdf
Assessment
Tasks
Firstly, you must research and select a company website which
has not been selected by your peers.
•
Note:
Please do not start work on the company website until it has been approved by
your seminar tutor. Please email your seminar tutor about your choice of company.
•
The
chosen company website will be allocated to students on a first come first
serve basis.
This assignment requires each student choose a website of a
company and research on their websites and online business strategies and,
1.
Identify
the E-business model that the website pursues (week 1 topic) Consider
E-business concepts and approaches to comment on specific strengths and
weaknesses of your chosen website..
2.
Identify
competitive strategy and digital business strategy the company has followed and
provide recommendations/suggestions with clear justifications (week 2 topic).
3.
Identify
their digital marketing strategies and options and provide
recommendations/suggestions with clear justifications (week 4 topic).
4.
Using
similar web market intelligence platform (similarweb.com) please discuss the
customer traffic data and provide recommendations/suggestions for further
improvement with clear justification (week 4
topic).
5.
Identify
the company’s e-CRM and social network channels linked with the website and
provide recommendations/suggestions for further improvement with clear
justification (week 5 topic).
6.
Identify
the cyber security measures the company website has in place discuss if the
company website comply with e-business ethics and provide
recommendations/suggestions with justification (week 9 and10 topic).
**** Please use theories or concepts from academic sources to
support your discussion,
recommendations, justifications and reference them using Harvard referencing style.
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